Apaluz, Sierra Norte and Scorpion are at the heart of our direct import program—your most affordable way to buy straight from the distillers. Mezcal Apaluz from Durango is a budget-friendly, artisanal mezcal that is roasted underground and ideal for cocktails, offering an unbeatable cost per ounce.We’re now the exclusive importers of Sierra Norte Whiskey and Scorpion Mezcal from Oaxaca, cutting out unnecessary middlemen and passing on up to 40% savings compared to past pricing. We’re phasing out the Scorpion 375ml varietals, but there’s still plenty in stock. The current pricing on these is almost too good to be true—until it runs out.
Whether you're reaching for our 1-liter bottles of Texano Tequila—a 100% agave, additive-free spirit with top-shelf flavor at a not-so-top-shelf price, or choosing Agave de Oro, crafted at the legendary El Llano distillery (home of the renowned Tequila Arette) and presented in a slender 750ml bottles, you’re getting true value in every pour. Even if you opt for mixto-tequila, Mangatta, is still the smart choice: unmatched quality at an unbeatable price. 
"Beware of little expenses. A small leak will sink a great ship." "A penny saved is a penny earned." – Benjamin Franklin “Elevated spirits, grounded in value.”
In today’s spirits market, where cost-cutting methods like diffusers have become the norm, El Mezcalito stands out by offering exceptional quality and value. This old-school mixto-style agave spirit is crafted to be smooth, flavorful, and incredibly affordable, making it not only the most budget-friendly spirit in our lineup but also the best-selling agave spirit in Mexico. Meanwhile, Alacrán Mexican Spirits produced in Oaxaca using traditional, sustainable methods—offered a full range of clean-label products including Mezcal, Rum, Whiskey, and Vodka, all free from artificial colors, flavors, and additives. As we continue to champion quality and craftsmanship, we're now closing out the Alacran line to focus fully on our flagship brands from the same distillery: Sierra Norte Mexican Whiskey and Scorpion Mezcal, both of which represent the pinnacle of Oaxacan distilling heritage.
"Luxury brands at an affordable price."
Premiumization isn’t dead, it’s evolving. It’s not about the price tag alone, but about authentic value, craftsmanship, and the stories behind every bottle.
Premiumization may seem out of step in today’s cautious economy, especially within the spirits industry, which has shifted dramatically since the highs of the pandemic era. Yet, discerning consumers continue to seek quality and craftsmanship, and there remains tremendous opportunity for value-driven premium choices, especially those with traceability and authenticity.Take Puntagave, for example, offering Rústico and Artesano tequilas that rival the artisanal integrity and depth of Fortaleza, G4, or even our own legacy label Don Fulano, but at a fraction of the cost. These expressions deliver exceptional terroir, traditional methods, and a refined palate without compromising authenticity.For those seeking ultra-premium, extra-aged agave spirits, Origen 1258 stands proudly alongside revered names such as 3-4-5 and Fuenteseca. It’s a connoisseur’s selection—thoughtfully curated, expertly aged, and destined to surprise even the most experienced aficionado.And for the adventurous spirit enthusiast, Raicilla La Reina offers a wild, uncompromising journey into the eccentric world of untamed agave. With expressions like La Reina Puntas, you’ll encounter one of the most unique and idiosyncratic profiles on the market—complex, bold, and uncompromising—all without the three-figure price tag typically associated with such rarity.