PUNTAGAVE RUSTICO controlled denominations are a departure from the “business as usual” tequila concept because it delivers “complexity of character.” It does it by featuring a variety of appellations highlighting agave flavors. These esoteric spirits are from different altitudes and micro-climates throughout Mexico and just like wine, these agave distillates are a result of weather and terroir. What does this mean? What it means is that PUNTAGAVE will demonstrate by different taste profiles and aromas that “terroir” exist in agave, the same way the wine industry has demonstrated it exist in grapes. “Terroir” is the centuries old knowledge that crops draw their “character” from the soil, sun, and temperature they are grow in.