Mixto tequila is a budget-friendly value-driven choice type of tequila made with at least 51% blue agave sugars, with the rest from other sugars like cane. It's ideal for mixed drinks and casual consumption, offering a smooth, slightly sweet flavor at a lower price than 100% agave tequilas. To sell it effectively, target casual drinkers, bars, and event planners looking for affordable options. Emphasize its perfect fit for cocktails like margaritas and palomas and a reliable mixer that gets the job done without breaking the bank.