Founded in 2011 by René Paz Muñozcano and his uncle Eduardo Muñozcano, production of Mezcal Quiéreme Mucho began in 2017. The brand operates from the historic 18th-century Hacienda Guegorene, located in San Pedro Taviche, Ocotlán de Morelos District, Oaxaca. This 2,660-acre estate has been in the family since the 19th century, originally acquired by their ancestor Frank Skidmore, an American who settled in Oaxaca during the mining boom. The hacienda's agave fields have been cultivated for generations, emphasizing sustainable and organic farming practices.
